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Archive for June 2009

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Day Twelve: New tools…old ideas.

It was fitting that my meeting with Monika Maeckle ended up being a phone call while I was driving across Texas. Maeckle heads BusinessWire’s national social media strategy as their VP of New Media in an office across the street from the Alamo. Like Happonen Communications these past couple of weeks, she’s a virtual [...]

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Day Eleven: KGB…no, not that one.

Good shops give back. It’s a fact. I haven’t met a single agency that didn’t have it’s fingers into some form of non-profit, foundation or pro-bono project. KGBTexas is no different as they not only provide counsel to existing clients’ foundational and social responsibility efforts, but they give back on their own dime as well. [...]

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Day Ten: Sweaty Inspiration

Not to belabor a point, but Texas is big. And for the most part it’s relatively flat. Especially in contrast to the Grand Tetons and the Rocky Mountains where we just spent the past week. If the Beatles were to write about our drive here it would be “The Long and Bendless Road.”
We made [...]

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Day Nine: Reflections In Plainview

We’ve been on this adventure a day over a week now. I have to say, we’ve come a long way…both geographically and mentally. Our intent was to explore this grand country, seeking opportunity and taking a pulse on the industry and business scene in different areas. So far at every stop we’ve learned something new. [...]

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Day Eight: Busted

Consider this a $147 blog entry.
Today marks our second encounter with authorities. This time, it was with the friendly police of Monument, Colorado. Evidently, it’s against the law to go 40 in a 25 here. Go figure.
I have to admit, it was a generally amusing pullover….minus the fine. The jovial officer found our [...]

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Day Seven: Weise Communications

Tracy and Jay Weise spent two days shopping for furniture for their agency’s new office. They came back with nothing but a red airplane. Which only further underscores the fact that I met us in Denver today.
Weise Communications is a husband/wife integrated marketing solutions agency where the wife, Tracy, leads PR and business development [...]

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Day Six: SmartWool

So it turns out you can do amazing creative work for a killer international brand and still live in paradise. Today I met with Carol Davidson, the VP of Marketing for SmartWool, an outdoor apparel company based in Steamboat Springs, CO. This fun, unpretentious business based at the local airport boasts a 65 percent marketshare [...]

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Day Five: Consistency in Diversity

Before I explain how it happened, I feel justified in saying we were really tired.
After last night’s midnight safari, lack of oxygen from high altitudes, and then a full day of exploring the Grand Tetons and then driving through Wyoming, we weren’t paying close attention. We’re still not 100%…in fact, as I write this [...]

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Day Four and a Half: Buffalo Soldier

Once again, plan failure has resulted in epic experiences. Around 7pm on Monday night, we found ourselves at the entrance of Yellowstone National Park debating whether to pay the $25 entrance fee knowing all hotels and campsites were full. Would we even get to Old Faithful before dark?
Knowing we would never forgive ourselves for missing [...]

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Day Four: Flying Horse Communications

When you walk through the front doors of Flying Horse Communications, the first thing you think is: “This is a space where creativity is king.” Open spaces, concrete floors, and the smell of wood installations. Add to that a tremendous view of the surrounding mountains around Bozeman….the place is impressive.
And then I think: How can [...]

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