Reinventing the Wheel
Sometimes you have to reinvent the wheel.
It shocked me to see that my daily, turned weekly, turned monthly, blog posting schedule is now officially “quarterly.”
It all brings to mind an inescapable fact of life…everything changes. Let’s examine the phases of this blog:
1. Testing the boundaries of the mobile office.
2. Collecting insights from industry leaders around the country on emerging trends in marketing and communications.
3. Dissecting the pros and cons of small business ownership vs. the traditional gig working for someone else.
4. Translating entrepreneurship to all areas of work/life.
5. Teaching old dogs new tricks. Like fish. And surfing.
6. General thoughts on finding one’s place. And navigating life/work/school balance.
7. Smatterings of random musings.
So while I can certainly point to a busy schedule as an obstacle in my blog writing, it’s a rather boring obstacle. And one that I don’t even buy. If it’s important, you find time for it.
I think more than anything, like a lot of things in life, I haven’t written because I haven’t had a clear strategy or focus for some time now. What do I write about? The theme has shifted so much since June 2009 that it’s time to re-imagine the purpose and reignite my passion for writing.
So often as communications professionals, we work with organizations to help them navigate this process. When a business has outgrown or evolved beyond its original intent, we come in and conduct key messaging seminars, interview stakeholders, work on brand identity and help them tell their story.
It’s time I did the same for my own blog. Pink Plus Or Minus deserves a little TLC.
As we close out 2011, PPM is going to boot camp. The wheels will be spinning and PPM will reemerge reinvented.
Until then, enjoy the holidays and remember “presence” is more important than “presents.”
Peace out.
