About
In the walk of life there are certain defining moments where everything changes. Sometimes we don’t recognize those moments until we’ve long since passed them. But at other times, their significance is profound the moment they occur. Even if we don’t know exactly how they will unfold.
For any current or aspiring parent out there, one of those moments is the anticipation of the pink “plus” or “minus” sign on a pregnancy test. It is in tribute to that universally shared moment of elation and fear that I launched this blog. A blog that is dedicated to celebrating that one constant in life: change.
Initially, this blog launched a cross-country adventure where I tested the boundaries of the mobile office and took the temperature of the PR and Marketing industry. Inspired by the collective hovering over a white stick in bathrooms across the world, Pink Plus or Minus has become an attempt to capture a more universal sense of change in process. And what better way to symbolize the pursuit of new, different, exciting, scary, fun, and nauseating than a cross-country road trip.
Over the years, that focus has shifted and in a broader sense now aims to take to task assumptions of all sizes and shapes…in other words, to challenge the “supposed to’s” in life.
Moving forward, I want to have a broader focus on ideas and theories of both life and work that challenge the supposed to’s. Think of it like an anti-cynical version of Andy Rooney’s “Did you ever wonder why….” segments.
These may include challenging emerging sentiments in marketing and communications (does every business “need” a twitter handle? Is SEO the best thing for lead generation?) to more mundane considerations (how many extracurricular activities are too many for kids? Is golf really a sport?).
I don’t know exactly where this path will lead, but every day I find myself facing so-called experts espousing the latest ideas on what is “supposed to be.” And many of them mock those who challenge those assertions.
Perhaps they are right.
But I’d like to use this space to critically think it through and enjoy getting to conclusions through the back door. Or maybe at times by digging a secret underground tunnel.
Ideally, I’d like to create discussion along the way. And please, if you disagree with me, feel free to post it in the blog. One thing I’ve noticed is that folks who disagree will often send me a disagreeable email, rather than post their thoughts publicly. I invite all disagreement. I enjoy it. It makes us all smarter to have our thinking challenged. So please, if you disagree, would you mind terribly doing it out in the open?
Only, do remember…there is a difference between disagreeing and just being disagreeable.
Here’s to challenging the status quo and never getting lazy in our thinking.
