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Archive for the ‘Public Relations’ Category

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In the Moment

For the record, from the moment I walked out the front door to the second my butt hit the seat on the ferry this morning a total of 18 minutes elapsed. Not bad. That is officially acceptable “walking distance.”
Today marks the first day of my new life as a ferry commuter, as I start [...]

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Passion: The Engine of Content

This morning I logged onto the Vocus webinar about the future of PR/Marketing. Playing it in the background while doing some housekeeping work, a statement from Adam Singer (Lewis PR) grabbed my attention.
Passion is everything.
I think that hits the nail on the head much more than the standard statement that “content is king.”
People [...]

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Doing Good and Making Money

Next week I start Statistics.
To say that I’m nervous would be an understatement. That said, I have been excited to see that to-date I’ve found the classes at WSU’s MBA program not only interesting from a theoretical perspective, but also immensely useful in real life.
From the studies on leadership styles and management to the [...]

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Genius vs. Obvious

It used to be that the biggest challenge in the online universe was simply building a website. Tools have emerged to make that hurdle inconsequential to most. Having a website is like having a phone number. It’s just a necessity with a relatively low-pain threshold for entry. At least relative to 1999.
Today the headache in [...]

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Can You Measure Love?

I spent this past weekend at a community Expo featuring local businesses and restaurants in Grays Harbor County. It was an impressive event, particularly for such a rural community as this. Thousands of visitors roamed two floors of the newly built Aberdeen High School to learn more about local business in the community and, lets [...]

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DirectTV’s Lesson on How to Lose a Customer for Life

Customer service has never been more important than it is today. Historically, people have always been much more likely to share negative experiences than they are positive experiences. But according to a recent article in Brand Republic, social networks are making people even more likely to complain online. The result? Sixty percent of people [...]

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Farewell ‘09

I’m not gonna lie. There are no tears being shed as we close out 2009. It’s managed to be both the best and the worst year in recent memory.
I know we are not alone in stating that business has been slow this year. Having a particular focus in manufacturing, retail and finance didn’t help [...]

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Fingers and Pies

Tis the season for pie. I love pie. I love baking it, smelling it and eating it. It is the superior form of dessert and in my mind both pumpkin and apple varieties represent the pinnacle of pie-hood.
And pie is, of course, a staple of the season.
It also happens to be a theme [...]

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Digital Graffiti

I have been absolutely immersed in all things digital these past few weeks. I’m working with Sandy Puc Portrait Design, a global leader in the art and business of photography. I’ve started by managing their 12 websites, three blogs and four facebook pages to come up with a strategy that will pull it all together. [...]

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GroundFloor Media

The biggest differentiator at GroundFloor Media, one of Denver’s “Best Places to Work” in 2008, is that it is made up entirely of senior PR practitioners. The average number of years in the business for those who work with GroundFloor is around fourteen. And over its eight-plus years of being in business, the agency has [...]

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