After more than a decade in the marketing and communications business, I’ve seen my fair share of award ceremonies. Rule number one: always order the vegetarian entree. It’s much harder to mess up pasta than it is New York Strip.
Tonight I joined the Colorado Healthcare Communicators at their Gold Leaf Awards honoring excellence in [...]
It’s nose to the grindstone time. I’m actually taking my own advice and writing a legit business and marketing plan. It’s something I advise clients to do all the time. Heck, they pay me to do much of it for them. Yet do I successfully manage to do it for myself?
To date? No.
But now [...]
I love video. I think it is a powerful communications tool that humanizes complex ideas and infuses products and services with personality essential for connecting to core audiences. But it ain’t easy to make it work.
This past week I’ve watched Johannes work on a video that is fairly typical in the world of corporate [...]
Featured / Mobile Office Experiment / Public Relations / Underbelly of Entrepreneurship
September 25, 2009 0Today is a good day. It is a day that I can announce as our first official “win” as a mobile PR shop. And it’s an exciting client at that.
The Camano Island Arts Association (CAA) has been leading the prolific arts community of the area for more than a decade with its annual Studio [...]
It’s amazing what you can find when you start opening your eyes to more than what you THINK you should see. It’s true in business, certainly, as this journey can attest as it has transformed from a means to an end to the end itself. It’s also true in the people you meet along the [...]
In communications, honesty is often touted as the most important ideal. Important in large part because of some of the dismal statistics given advertising with some leading industry experts noting only 14 percent of people trusting traditional ads*. Today I point to a worst case scenario in the kind of “false advertising” that contributes to [...]
At least this time we left Seattle it wasn’t in a torrential downpour. Though we were once again much later than our estimated departure target time. But I’m not going to take full responsibility for it. The day started with “one step forward two steps back” in nearly every endeavor. From forgetting items in the [...]
This has been an interesting week. We returned to the great Northwest for two main reasons: one, to retrieve what few belongings we have still in storage here; and two, to pitch some new business. It’s the first time we’ve had to pitch a client as a fully mobile PR office. And I’d be lying [...]
When you drive into Aberdeen, the sign on the city border off the highway reads: Come As You Are. Driving through the town, several churches announce the same famous line on their roadside signs. It’s clear that this town proudly recognizes its most famous son: Kurt Cobain.
An arguably controversial figure in life, even 15 [...]
I’m all for technology. My work wouldn’t be possible without it. But in its increasing advances, and the limited actual tech knowledge needed to use it, technology is perhaps entering into a scary new world of abuse. Namely, the latest trend of ‘celebrity tracking’…which I prefer to call by it’s more appropriate name “creepy stalking.” [...]
