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Archive for the ‘Underbelly of Entrepreneurship’ Category

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Farewell ‘09

I’m not gonna lie. There are no tears being shed as we close out 2009. It’s managed to be both the best and the worst year in recent memory.
I know we are not alone in stating that business has been slow this year. Having a particular focus in manufacturing, retail and finance didn’t help [...]

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When I grow up…

I am breaking all the rules again.
Throw all the adages my way…from “the cobblers kids” to “do as I say.” I’ve been oh so remiss with my pinkplusorminus as I focus so much time and energy on building blogs and social media strategies for others.
I’m doing everything I tell them not to do. [...]

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Fingers and Pies

Tis the season for pie. I love pie. I love baking it, smelling it and eating it. It is the superior form of dessert and in my mind both pumpkin and apple varieties represent the pinnacle of pie-hood.
And pie is, of course, a staple of the season.
It also happens to be a theme [...]

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GroundFloor Media

The biggest differentiator at GroundFloor Media, one of Denver’s “Best Places to Work” in 2008, is that it is made up entirely of senior PR practitioners. The average number of years in the business for those who work with GroundFloor is around fourteen. And over its eight-plus years of being in business, the agency has [...]

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Job Fair

When I began this journey in June it was to take the temperature of the MarCom industry in today’s freaky economy. I met with a lot of folks from independent shops to large corporations. I got to see a lot the country in the process. And as an entrepreneur, I became fascinated with what is [...]

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Stream of Consciousness

Hello, my friends. Pink Plus Or Minus, I’ve missed you. Frankly, it hasn’t been for lack of topics to explore. Rather, it’s been an overwhelming schizophrenic stream of consciousness in the midst of a chaotic life of business building and child rearing. For those with kids, you will recognize the frenetic pace life takes this [...]

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Mixing it with my peeps

After more than a decade in the marketing and communications business, I’ve seen my fair share of award ceremonies. Rule number one: always order the vegetarian entree. It’s much harder to mess up pasta than it is New York Strip.
Tonight I joined the Colorado Healthcare Communicators at their Gold Leaf Awards honoring excellence in [...]

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The Art of Business

Last night, as I sat around a makeshift conference table in the beautiful home/studio of artist and Camano Island Art Association board member, Mary Simmons I was reminded of how much the business world can learn from the art world. After all, artists are business people, too. There were 10 artists at our meeting which [...]

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…and boy are my arms tired.

When I arrived at my gate at the Phoenix International Airport, I was out of breath, my shoulder was screaming from lugging my ridiculously overpacked laptop bag, and my feet throbbed at the audacity of running across a terminal in high-heel boots. (An extra pair of shoes didn’t fit in my laptop bag).
I JUST [...]

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Prospecting Hat

Occasionally building a business can seem a bit like a schizophrenic activity. Perhaps it is because unlike traditional “9-5″ gigs, there really isn’t such a thing as a weekend or a day off. There is a kind of blend of personal life and work life. And the work life is split between the role of [...]

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