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Archive for the ‘Underbelly of Entrepreneurship’ Category

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Taking your own medicine

It’s nose to the grindstone time. I’m actually taking my own advice and writing a legit business and marketing plan. It’s something I advise clients to do all the time. Heck, they pay me to do much of it for them. Yet do I successfully manage to do it for myself?
To date? No.
But now [...]

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Winning is Fun

Today is a good day. It is a day that I can announce as our first official “win” as a mobile PR shop. And it’s an exciting client at that.
The Camano Island Arts Association (CAA) has been leading the prolific arts community of the area for more than a decade with its annual Studio [...]

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Looking for Friends in all the Right Places

It’s amazing what you can find when you start opening your eyes to more than what you THINK you should see. It’s true in business, certainly, as this journey can attest as it has transformed from a means to an end to the end itself. It’s also true in the people you meet along the [...]

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The First Pitch

This has been an interesting week. We returned to the great Northwest for two main reasons: one, to retrieve what few belongings we have still in storage here; and two, to pitch some new business. It’s the first time we’ve had to pitch a client as a fully mobile PR office. And I’d be lying [...]

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The New Frontier

In piecing together what this new frontier of Mobile Happonen Communications will look like, one area we are most excited to explore is partnering with other agencies. Specifically, we are looking at agencies who do some stuff we don’t do to broaden our capabilities. We are also looking at agencies who at the same time [...]

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